Gartner helped the VP of Sales Operations and Enablement at Heidelberg Materials North America drive meaningful adoption of a new CRM system across a diverse, rapidly growing organization.
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Client Story
Accelerating CRM Adoption
Mission-critical priority
The VP of Sales Operations and Enablement at Heidelberg Materials North America aimed to drive quick adoption of a new CRM system across a diverse, rapidly growing organization.
How Gartner helped
The client used Gartner expertise to tailor their approach to rolling out their CRM and peer connections to access latest thinking and understand how others are tackling similar challenges.
Business impact
With Gartner’s support, Heidelberg achieved over 50% CRM adoption in nine months, improved cross-team collaboration, and gained executive alignment for sales initiatives.
Industry
Manufacturing
Revenue
Approx. $22B
Employees
51,000
