Top Digital Marketing Strategies From the Annual Gartner Genius Brands

Gartner annually designates a select number of brands as “Genius,” based on the Gartner Digital IQ Index research that benchmarks more than 1,000 brands across 12 industries. Three key differences set Genius Brands apart from their peers: 1. Greater agility in adjusting marketing strategies with evolving customer sentiment and behavior; 2. Higher impact at key customer touchpoints; and 3. More mature utilization of technologies that drive efficiency and productivity in the marketing organization. Join this complimentary Gartner marketing webinar as Gartner’s panel of experts Matt Moorut and Suzanne Schwartz reveal the 36 brands that Gartner ranks ahead of their industry peers, and explore what sets these “Genius” brands apart from the competition. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Discover the marketing strategies that contribute to the success of Genius brands

• Find out the fundamentals top digital marketing brands use to execute winning strategies

• Determine which efforts to prioritize to develop your own brands’ digital maturity

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.