Gartner helped PREMIER Bankcard map and improve their customer journey to secure buy-in on their customer acquistion strategy.
Client Story
Gartner helped PREMIER Bankcard map and improve their customer journey to secure buy-in on their customer acquistion strategy.
The VP, Customer Acquisition needed to map out and communicate the customer journey to allocate budget and improve ROI of marketing investments.
Leveraged Gartner frameworks and best practices to craft a concise customer journey and measure performance.
Communicated strategy and secured buy-in and budget from the executive leadership team.
Financial Services
Approx. $300M
< 2,000