Trends you should know to maximize your marketing’s business impact
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Current Marketing Trends for CMOs
Shape your business strategy by acting on current marketing trends
To thrive in this age of disruption, maintaining a reactive posture to market trends isn’t enough. CMOs must be proactive, helping to prepare their organizations for the future.
Download the Gartner research to:
- Take a purposeful and targeted approach as a trendspotter.
- Evaluate trends that have a clear connection to your organization and your role as a CMO.
- Gain insights and proposed actions to help the entire organization strategically exploit trends.
About current marketing trends
To thrive in this age of disruption, reacting to current marketing trends isn’t enough. CMOs need to take a purposeful and targeted approach as a trendspotter. That includes evaluating trends that have a clear connection to your organization and your role as CMO, followed by working with C-suite peers to leverage the trend insights and recommended actions to make a positive impact on business strategy and results.
In Gartner's latest trends report, you'll discover five trends relevant to marketing and aligned to forces, from technological to political, aligned with Gartner’s “Tapestry of Trends” framework.
Current Marketing Trends FAQs
What are the latest emerging trends in marketing?
The latest marketing trends include: trust operations; the impending wealth transfer; digital humans; the decline of the authoritative narrative; and the impact of GenAI on society.