Marketing Talent Trends

What CMOs should hire and upskill their teams on amidst data disruptions, digital business transformation and emergence of generative AI.

Global business leaders predict that 44% of workers’ core skills will change in the next five years, challenging CMOs to build marketing teams with modernized skills to help them prove marketing's value to the business. 

Gartner examined nearly 300,000 marketing job postings from 2020 to 2023 to explore how demand for marketing skills has changed and the implications for CMOs’ hiring and development strategies.

Download this Marketing Talent Trends research to understand recent labor market trends. You'll discover:

  • Key marketing talent trends to help make strategic decisions

  • Factors impacting CMOs’ hiring and development strategies

  • How to enable better cross-functional collaboration

Download the research

Learn marketing talent trends and CMO action steps to drive success

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