CMOs, Prove the Value of Marketing to the Enterprise

Chief marketing officers (CMOs) cited measuring their impact and proving marketing’s value to the business as their most urgent concern for 2024, according to Gartner’s 2023 Marketing Future Strategic Priorities Poll. Now more than ever, CMOs must communicate how marketing’s performance connects to the advancement of business priorities. As budgets continue to be at risk, CMOs must use a combination of methods to change marketing’s internal perception. Yet, many CMOs find it challenging to solve this problem and build their status. Join this complimentary Gartner marketing webinar as Gartner expert Lacretia Marsh reveals the steps you can take to add value to marketing’s narrative, effectively link the actions of marketing to business results, and align your team to the business’s priorities. 

• Strengthen the impact of your marketing analytics

• Improve the alignment and efficiency of marketing for operational excellence

• Develop your narrative of how marketing adds value to the enterprise

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.