Generative AI & the C-Suite: How Marketing Can Educate, Inspire and Activate

Every C-suite must have a plan for harnessing the disruptive potential of generative AI (GenAI). Success requires collaboration to identify and secure both the right partnerships and use cases across the organization. Given AI’s velocity and potential, CMOs must focus on how it can transform operating models and customer interactions. They must avoid being left behind by learning how to effectively focus enterprise implementation and becoming a catalyst to accelerate productivity and drive growth. Join this complimentary Gartner marketing webinar as a Gartner expert explores how to accelerate your marketing strategy with GenAI. You will walk away from this session with answers to your vital questions and recommended actions to help you achieve your goals.

• Empower an AI council for clear leadership and governance

• Accelerate your marketing strategy with proven GenAI use cases

• CMOs, act now on data, technology, talent and trust

Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar.