CMOs, Align Strategic Planning With Business Goals

Chief marketing officers (CMOs) are under increasing pressure to drive growth, yet many struggle to meet executive expectations. According to Gartner, more than half of CEOs and CFOs believe their CMOs fail to be major contributors to growth. CMOs face three primary barriers including strategic dysfunction, reactivity and short-termism which hinder their ability to effectively drive growth and align with enterprise objectives. How can CMOs overcome these challenges and drive growth for their organization? Join this complimentary Gartner marketing webinar to explore how CMOs can adopt an outside-in strategic method, which involves proactive planning, sensing market changes and responding to competitive actions, all to provide valuable insights to the C-suite. You will walk away with answers to your vital questions and recommended actions to help you achieve your goals.

• Assess the current state of your team's strategic planning roles, skills and processes

• Determine how reactive or proactive your strategic planning process is

• Diagnose capability gaps in insight generation, scenario planning and experimentation
  
  

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