About Newsroom Careers

Who We Serve
For IT & Tech Leaders

Chief Information Officer

Cybersecurity

Data & Analytics

Enterprise Architecture

Government IT

High Tech

Information Technology

Infrastructure & Operations

Product Management

Software Engineering

Tech Marketing

For Business Leaders

Audit & Risk

Communications

Customer Service & Support

Finance

Human Resources

Legal & Compliance

Marketing

Public Sector Leaders

Research & Development

Sales

Supply Chain
Our Solutions
Ways We Help Clients

Analyst InquiriesConfidential 1:1s with experts

Trusted InsightsFor your mission critical priorities

ConferencesInspired events around the world

ToolsPractical ways to tackle problems

Peer InsightsTech & services ratings and reviews

ConsultingOn-the-ground support

Our Most Popular Tools

Magic QuadrantCompare tech solutions

Hype CycleTrack emerging tech

BuySmartBuy tech with confidence

Proposal ReviewsOptimize vendor negotiations

Gartner ScoreBenchmark your function

AcceleratorsFast-track critical decisions
Conferences
Opportunities to Connect

About Gartner Conferences

Conferences Calendar

Gartner C-level Communities

Exhibit With Us

Conference Roles and Topics

Applications & Software Engineering

CIO & IT Executives

Data & Analytics

Digital Workplace

Enterprise Risk, Audit & Compliance

Finance

Human Resources

Identity & Access Management

IT Infrastructure, Operations & Cloud

Marketing

Sales

Security & Risk Management

Supply Chain

Technology & Service Providers

Conference Locations

Americas

Asia/Pacific & Japan

Europe, Middle East & Africa
Webinars
Upcoming Webinars

On-Demand Webinars

AI Webinars

For the C-Suite

For All Leadership

Public Sector Webinars
AI Hub
Gartner and AI Why we're the world authority on AI

AskGartnerAI-powered access to our insights

Win the AI Vendor RaceCompeting in the $1T AI market

AI Use CasesEvaluate and prioritize AI initiatives

AI Maturity ModelGauge your AI readiness

Latest AI Hype CycleTrack AI innovations
New To Role

About

Newsroom

Careers
Talk to Us

or call jsbacContact

Who We Serve
For IT & Tech Leaders
For Business Leaders
Our Solutions
Ways We Help Clients
Our Most Popular Tools
Conferences
Opportunities to Connect
Conference Roles and Topics
Conference Locations
Webinars
AI Hub
New To Role

Talk to Us

or call jsbacContact

Marketing
Overview
Solutions
- Client Membership
- Gartner for Marketing
- Gartner for Communications
- Gartner for Tech CMOs
- Execute on Priorities
- Expert InquiryGet advice tailored to you
- BuySmartPurchase martech with confidence
- AI Use Case InsightsIdentify and evaluate AI opportunities
Insights
- Featured Insights
- AI in Marketing
- CMO Strategic Planning
- CMO Budget Benchmarks
- Marketing Operations
- Marketing Mix Modeling
- Digital Marketing Strategy
Client Stories
- Featured Client Stories
- All CMO Client Stories
- Accelerate as a new CMO
- Benchmark with Digital IQ
- Prioritize with Marketing Score
- Purchase Martech with Buysmart
- Transform Marketing Function
- Dow Chemical CompanyImproved decision-making by addressing gaps
- GE HealthcareReduced agency reliance to in-house structure
- AES CorporationBuilt a new strategic marketing function
- Deliver Seamless Customer Experience
- SanofiGot C-suite buy-in for omnichannel roadmap
- EatonEnhanced customer centricity through buyer journey mapping
- City FurnitureAchieved 44% CAGR on website growth
Events
- Gartner Marketing Symposium/Expo™
- London, U.K.11 – 12 MAY 2026
- Denver, CO8 – 10 JUN 2026
- Marketing and Communications Awards
- Learn About The Awards
- See Previous Year's Winners
CMO Edge Newsletter

Marketing

- Overview
- Solutions
  - Client Membership
  - Gartner for Marketing
  - Gartner for Communications
  - Gartner for Tech CMOs
  - Execute on Priorities
  - Expert Inquiry Get advice tailored to you
  - BuySmart Purchase martech with confidence
  - AI Use Case Insights Identify and evaluate AI opportunities
- Insights
  - Featured Insights
  - AI in Marketing
  - CMO Strategic Planning
  - CMO Budget Benchmarks
  - Marketing Operations
  - Marketing Mix Modeling
  - Digital Marketing Strategy
- Client Stories
  - Featured Client Stories
  - All CMO Client Stories
  - Accelerate as a new CMO
  - Benchmark with Digital IQ
  - Prioritize with Marketing Score
  - Purchase Martech with Buysmart
  - Transform Marketing Function
  - Dow Chemical Company Improved decision-making by addressing gaps
  - GE Healthcare Reduced agency reliance to in-house structure
  - AES Corporation Built a new strategic marketing function
  - Deliver Seamless Customer Experience
  - Sanofi Got C-suite buy-in for omnichannel roadmap
  - Eaton Enhanced customer centricity through buyer journey mapping
  - City Furniture Achieved 44% CAGR on website growth
- Events
  - Gartner Marketing Symposium/Expo™
  - London, U.K. 11 – 12 MAY 2026
  - Denver, CO 8 – 10 JUN 2026
  - Marketing and Communications Awards
  - Learn About The Awards
  - See Previous Year's Winners
- CMO Edge Newsletter
Back to top

Gartner client? Log in for personalized search results.

Gartner Glossary / Marketing Glossary / M / Marketing Automation

Marketing Automation

Marketing automation is software that assists marketers with customer segmentation, customer data management and campaign management. It provides marketers with the ability to offer real-time, targeted, data-driven campaigns along with enhanced efficiency and productivity.

Related Terms

Lead Generation

Omnichannel

Word of Mouth

Lead Generation

Marketing Automation

Omnichannel

Word of Mouth

Direct to your inbox.

Work Email Person Type

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

First Name Last Name Person Type

Company Name Country/Region/Territory

Please provide the consent below

I have read, understood and accepted Gartner Separate Consent Letter , whereby I agree (1) to provide Gartner with my personal information, and understand that information will be transferred outside of mainland China and processed by Gartner group companies and other legitimate processing parties and (2) to be contacted by Gartner group companies via internet, mobile/telephone and email, for the purposes of sales, marketing and research.

Back

By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

About Gartner
Who We Are
What We Do
Get in Touch
Contact
Careers
Latest Insights
Resources

About Gartner

Who We Are

About Us
Corporate Responsibility
Investor Relations
Newsroom

What We Do

Insights
Conferences
Consulting
Digital Markets

Get in Touch

Contact

Contact Us
Become a Client
Office Locations
Technical Support

Careers

Why Gartner
Search Careers
Our Culture
Careers Blog

Latest Insights

Resources

Featured Insights
Webinars
Newsletter
Client Stories

Policies Privacy Policy Terms of Use Ombuds Site Map Glossary

Become a Client

Clients receive 24/7 access to proven business and technology insights, expert guidance, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.

Or give us a call

jsbacContact jsbacContact

8 a.m. – 7 p.m. ET

8 a.m. – 5 p.m. GMT

Monday through Friday

Work Email First Name Last Name Phone Person Type

Job Title Company Name Job Function Country/Region/Territory

Please provide the consent below

By proceeding, you agree to the Gartner Terms of Use and Privacy Policy.

Marketing Automation

Recommended Content for You

AI in Marketing: The Future of Smart Marketing

Before Establishing Marketing Department Structure, Make These 5 Decisions

Maximize ROI With Marketing Technology (Martech)

Martech Trends for 2025 & Beyond: CMOs, Increase Your Stack Impact in the AI Age

How CMOs Can Develop an AI Strategy for Marketing

CMOs: Reimagine Your Marketing Organization to Thrive In Disruption

AI in Marketing: The Future of Smart Marketing

Related Terms

Become a Client

Become a Client

Or give us a call