Gartner Research

Critical Capabilities for Marketing Work Management Platforms

Published: 18 December 2024

Summary

Marketing work management platforms help CMOs and their teams improve the visibility and productivity of projects and processes, which is a top priority for marketing as budgets remain under scrutiny. CMOs can use this research to evaluate vendor offerings across 10 critical capabilities.

Included in Full Research

  • Adobe
  • Airtable
  • Aprimo
  • Asana
  • Atlassian
  • ClickUp
  • monday.com
  • Smartsheet
  • Wrike
  • Intake Management
  • Resource Planning
  • Platform Operations and Support
  • Workflow and Automation
  • In-Context Collaboration
  • Reporting, Analytics and Dashboard
  • Budget Management
  • Project Orchestration
  • Strategy Alignment
  • Talent Optimization
  • Complex Distributed Organization
  • Agency-Dependent Organization
  • Compliance-Driven Organization
  • Self-Reliant Organization

Analysts:

Rachel Smith,  Lacretia Marsh,  Kate Fridley,  Amy Jenkins,  Michael McCune

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Critical Capabilities: A deeper look into provider offerings

How does a Critical Capabilities report work?

As a companion to the Magic Quadrant™, a Critical Capabilities report scores competing products and services against a set of meaningful differentiators. It reveals which options are the best fit in various use cases to help you focus on the vendors best suited to your needs.

A Critical Capabilities report is more than just a diagram. You also get:
Sharper focus

Narrow down the product and service criteria most important to you.

Individualized use cases

Use interactive features to customize usage scenarios based on your organization’s unique needs.

Faster decision making

Use data to speed up provider selection and accelerate the procurement process.

A Gartner Critical Capabilities report is just one of our many offerings.

We provide actionable, objective insight to help organizations make smarter, faster technology decisions to stay ahead of disruption and accelerate growth.

Pick the right provider with confidence

We use a Critical Capabilities report, the Magic Quadrant and more to ensure you select the best-fit provider to avoid the costly repercussions of a poor decision.

Align deal structures and optimize spend

We benchmark pricing against the market so you avoid unnecessary charges.

Reduce complexity and risk

We analyze contract terms and conditions to protect you against future price increases and unanticipated costs.

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