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Gartner Glossary / Sales Glossary / B / Business Development Representative (BDR)

Business Development Representative (BDR)

A business development representative (BDR) is responsible for generating new business opportunities by qualifying leads and prospecting through existing business accounts to engage with potential buyers.

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Related Terms

Buyer Enablement

Customer Acquisition

Global Account Management (GAM)

Proof of Concept (POC)

Revenue Operations

Sales Compensation

Sales Development Representative

Sales Leadership

Sales Training

Buyer Enablement

Customer Acquisition

Global Account Management (GAM)

Proof of Concept (POC)

Revenue Operations

Sales Compensation

Sales Development Representative

Sales Leadership

Sales Training

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Business Development Representative (BDR)

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