Sign In
About Newsroom Careers
  • Who We Serve
    For the C-Suite
    • Chief Information Officer
    • Chief Financial Officer
    • Chief Human Resources Officer
    • Chief Marketing Officer
    • Chief Marketing Officer (High Tech)
    • Chief Sales Officer
    • Chief Supply Chain Officer
    • General Counsel
    • General Manager (High Tech)
    For IT & Tech Leaders
    • Cybersecurity
    • Data & Analytics
    • Enterprise Architecture
    • Information Technology
    • Infrastructure & Operations
    • Product Management
    • Software Engineering
    • Tech Marketing
    • Technical Professional
    For Business Leaders
    • Audit & Risk
    • Communications
    • Customer Service & Support
    • Finance
    • Human Resources
    • Legal & Compliance
    • Marketing
    • Research & Development
    • Sales
    • Supply Chain
    Industries
    • Education
    • Energy & Utilities
    • Financial Services
    • Government & Public Sector
    • Healthcare
    • High Tech
    • Investment Services
    • Manufacturing
    • Retail
    Our Solutions
    Ways We Help Clients
    • Expert GuidanceUnique expertise, when you need it
    • Executive FastStartProven approach for your new role
    • ConferencesInspired events around the world
    • ToolsPractical ways to tackle problems
    • Peer InsightsTech & services ratings and reviews
    • ConsultingOn-the-ground support
    Our Most Popular Tools
    • Magic QuadrantCompare tech solutions
    • Hype CycleTrack emerging tech
    • BuySmartBuy tech with confidence
    • Proposal ReviewsOptimize vendor negotiations
    • Gartner ScoreBenchmark your function
    • Accelerators for CIOsFast-track critical decisions
    Conferences
    Opportunities to Connect
    • About Gartner Conferences
    • Conferences Calendar
    • Gartner C-level Communities
    • Exhibit With Us
    Conference Roles and Topics
    • Applications & Software Engineering
    • CIO & IT Executives
    • Data & Analytics
    • Digital Workplace
    • Enterprise Risk, Audit & Compliance
    • Finance
    • Human Resources

    • Identity & Access Management
    • IT Infrastructure, Operations & Cloud
    • Marketing
    • Sales
    • Security & Risk Management
    • Supply Chain
    • Technology & Service Providers
    Conference Locations
    • Americas
    • Asia/Pacific & Japan
    • Europe, Middle East & Africa
    Webinars

    • Upcoming Webinars
    • On-Demand Webinars
    • AI Webinars

    • For the C-Suite
    • For All Leadership
    • Public Sector Webinars
    AI Hub

    • AskGartnerAI-powered access to our insights
    • Drive Positive ROI on AISolutions for your AI journey
    • Win the AI Vendor RaceCompeting in the $1T AI market
    • AI Use CasesEvaluate and prioritize AI initiatives
    • AI Maturity ModelGauge your AI readiness
    • 2025 AI Hype CycleTrack AI innovations
    New To Role
    About
    Newsroom
    Careers
  • Become a Client

    or call

  • Marketing
  • Overview
  • Solutions
    • Client Membership
    • Gartner for Marketing
    • Gartner for Communications
    • Gartner for Tech CMOs
    • Diagnose Current State
    • Marketing Score
    • Budget and Efficiency Benchmark
    • Digital IQ Index
    • Execute on Priorities
    • Expert Inquiry
    • BuySmart
    • AI Use Case Insights
    • Stay Ahead
    • Marketing Predictions
    • U.S. Consumer and Cultural Trends
    • Digital IQ Strategies & Best Practices
    • B2B Buyer Survey
    • Peer Community
    • Executive FastStart for CMOs
  • Insights
    • CMO Priorities
    • Deliver Revenue Growth
    • Prove the Value of Marketing
    • Rethink Marketing Org Structure
    • Orchestrate Customer Journeys
    • Refresh Brand Strategy
    • Optimize Martech ROI
    • Featured Insights
    • AI in Marketing
    • CMO Strategic Planning
    • CMO Budget Benchmarks
    • Marketing Operations
    • Marketing Mix Modeling
    • Digital Marketing Strategy
    • By Type
    • CMO Quarterly Journal
    • Marketing Webinars
    • Complimentary Expert Research
    • #Hashtags CMO Podcast
    • All CMO Insights
    • All Communications Insights
    • By Industry
    • CPG Marketing
    • Financial Services Marketing
    • Healthcare Marketing
    • Manufacturing Marketing
    • Retail Marketing
    • Tech/SaaS Marketing
  • Client Stories
    • Featured Client Stories
    • All CMO Client Stories
    • Accelerate as a new CMO
    • Benchmark with Digital IQ
    • Prioritize with Marketing Score
    • Purchase Martech with Buysmart
    • Transform Marketing Function
    • Dow Chemical Company
    • GE Healthcare
    • AES Corporation
    • Lead Growth Strategies
    • Discover Financial Services
    • Pentair
    • Dickinson Financial Corporation
    • Deliver Seamless Customer Experience
    • Sanofi
    • Eaton
    • City Furniture
  • Events
    • Gartner Marketing Symposium/Expo™
    • London, U.K.
    • Denver, CO
    • Marketing and Communications Awards
    • Register for 2025 Winner's Announcement
    • See the 2025 Finalists
    • Webinars
    • All Marketing Webinars
    • 2025 CMO Leadership Vision
    • 2025 Marketing Predictions
    • Bridge Marketing Strategy and Operations Gaps
    • The Marketing Function of the Future
    • U.S. Consumer Trends for 2025
  • Newsletter
  • Become a Client

    or call

Menu
    • Marketing
    • Overview
    • Solutions
      • Client Membership
      • Gartner for Marketing
      • Gartner for Communications
      • Gartner for Tech CMOs
      • Diagnose Current State
      • Marketing Score
      • Budget and Efficiency Benchmark
      • Digital IQ Index
      • Execute on Priorities
      • Expert Inquiry
      • BuySmart
      • AI Use Case Insights
      • Stay Ahead
      • Marketing Predictions
      • U.S. Consumer and Cultural Trends
      • Digital IQ Strategies & Best Practices
      • B2B Buyer Survey
      • Peer Community
      • Executive FastStart for CMOs
    • Insights
      • CMO Priorities
      • Deliver Revenue Growth
      • Prove the Value of Marketing
      • Rethink Marketing Org Structure
      • Orchestrate Customer Journeys
      • Refresh Brand Strategy
      • Optimize Martech ROI
      • Featured Insights
      • AI in Marketing
      • CMO Strategic Planning
      • CMO Budget Benchmarks
      • Marketing Operations
      • Marketing Mix Modeling
      • Digital Marketing Strategy
      • By Type
      • CMO Quarterly Journal
      • Marketing Webinars
      • Complimentary Expert Research
      • #Hashtags CMO Podcast
      • All CMO Insights
      • All Communications Insights
      • By Industry
      • CPG Marketing
      • Financial Services Marketing
      • Healthcare Marketing
      • Manufacturing Marketing
      • Retail Marketing
      • Tech/SaaS Marketing
    • Client Stories
      • Featured Client Stories
      • All CMO Client Stories
      • Accelerate as a new CMO
      • Benchmark with Digital IQ
      • Prioritize with Marketing Score
      • Purchase Martech with Buysmart
      • Transform Marketing Function
      • Dow Chemical Company
      • GE Healthcare
      • AES Corporation
      • Lead Growth Strategies
      • Discover Financial Services
      • Pentair
      • Dickinson Financial Corporation
      • Deliver Seamless Customer Experience
      • Sanofi
      • Eaton
      • City Furniture
    • Events
      • Gartner Marketing Symposium/Expo™
      • London, U.K.
      • Denver, CO
      • Marketing and Communications Awards
      • Register for 2025 Winner's Announcement
      • See the 2025 Finalists
      • Webinars
      • All Marketing Webinars
      • 2025 CMO Leadership Vision
      • 2025 Marketing Predictions
      • Bridge Marketing Strategy and Operations Gaps
      • The Marketing Function of the Future
      • U.S. Consumer Trends for 2025
    • Newsletter
    • About
    • Newsroom
    • Careers
  • Gartner client? Log in for personalized search results.

Infographic –The State of Marketing Budgets 2021

See top trends at a glance with this marketing infographic

Use this marketing infographic to discover a snapshot of the top findings from The State of Marketing Budgets 2021 - Insights from Gartner's Annual CMO Spend Survey Report. Get a top view of how CMOs are prioritizing their marketing spend and channel investments to maximize ROI.

See the top trends and data points that are driving the actions of CMOs and marketing leaders as they readjust resources to maximize shrinking budgets.

Download the marketing infographic

See the data snapshot from this year’s survey

By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

Contact Information

All fields are required.

  • Step 2 of 3

    Back

    By clicking the "Continue" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Company/Organization Information

    All fields are required.

    Optional
  • Step 3 of 3

    Please provide the consent below

    Back

    By clicking the "Submit" button, you are agreeing to the Gartner Terms of Use and Privacy Policy.

    Begin Download
    * * * * *
    • About Gartner
      Who We Are
      • About Us
      • Corporate Responsibility
      • Investor Relations
      • Newsroom
      What We Do
      • Insights
      • Conferences
      • Consulting
      • Digital Markets
    • Get in Touch
      Contact
      • Contact Us
      • Become a Client
      • Office Locations
      • Technical Support
      Careers
      • Why Gartner
      • Search Careers
      • Our Culture
      • Careers Blog
    • Latest Insights
      Resources
      • Featured Insights
      • Webinars
      • Newsletter
      • Client Stories
    About Gartner
    Who We Are
    • About Us
    • Corporate Responsibility
    • Investor Relations
    • Newsroom
    What We Do
    • Insights
    • Conferences
    • Consulting
    • Digital Markets
    Get in Touch
    Contact
    • Contact Us
    • Become a Client
    • Office Locations
    • Technical Support
    Careers
    • Why Gartner
    • Search Careers
    • Our Culture
    • Careers Blog
    Latest Insights
    Resources
    • Featured Insights
    • Webinars
    • Newsletter
    • Client Stories
    * * * * *
    * * * * *
    Policies Privacy Policy Terms of Use Ombuds Site Map Glossary

    ©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

    ©2025 Gartner, Inc. and/or its affiliates. All rights reserved.

    Become a Client

    Become a Client

    Clients receive 24/7 access to proven management and technology research, expert advice, benchmarks, diagnostics and more. Fill out the form to connect with a representative and learn more.


    Or give us a call 

    8 a.m. – 7 p.m. ET

    8 a.m. – 5 p.m. GMT

    Monday through Friday

    Please provide the consent below

    By proceeding, you agree to the Gartner Terms of Use and Privacy Policy.