Published: 25 July 2024
DEI efforts have lost momentum in many organizations. With this research, CMOs can kickstart stalled DEI efforts and help their organizations gain a competitive advantage by building alliances with HR and DEI leaders, improving team performance, and delivering brand differentiation.
Diversity, equity and inclusion (DEI) momentum is waning. In 2023, factors such as political backlash and budgetary constraints slowed or stalled DEI efforts at many organizations. For example, boards of directors ranked DEI as 15th most important of 19 talent issues their organizations face, and only 62% said DEI was important to the board.
However, DEI is still important to consumers. Diversity is a top value for Gen Z and millennial consumers, and 22% of Gen Z and millennial workers say they’ve researched a company’s DEI efforts after hearing an employee speak out.
Internal DEI progress impacts marketing performance. Marketing
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