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Gartner Expert
Chad Bright
Practice Vice President
Chad Bright is the Managing Vice President for Gartner for Marketers (formerly L2) CPG and Retail Practices, leading a team of research and advisory associates focused on developing and delivering digital insights for marketing leaders and practitioners. His team covers a variety of categories and retailers, including personal care, home care, food and beverages, grocery, big box, department stores and restaurants.
Previous experience
Previously Mr. Bright was a digital expert within McKinsey & Co.'s Consumer Practice, focused on serving retailers and consumer goods companies across a wide range of digital and multichannel topics including strategy, marketing, fulfillment, e-category management and organization.
Professional background
McKinsey & Co., Digital Expert, 3 years
Sears Holding, Divisional Merchandise Manager - Softlines, 3 years
Walgreens, Manager - Merchandise Strategy & Development, 3 years
Areas of coverage
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Mobile Marketing
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Marketing Leadership and Strategy
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Search Strategy and Execution
Education
Charles H. Kellstadt Graduate School of Business, DePaul University
M.B.A., Marketing Strategy & Planning and Entrepreneurship, B.S. Finance, Kelley School of Business, Indiana University
Top Issues That I Help Clients Address
Measuring your brands performance versus peers and best-in-class brands across consumer facing digital touchpoints
Identifying brands/enterprises digital strengths and opportunities and helping prioritize digital investments to drive conversion and awareness
Search marketing across platforms - Google, E-Tailers, Voice
Optimizing online merchandising and user experience to drive consumer engagement and conversion
Developing nuanced e-tailer strategies taking into account unique platform dynamics and capabilities