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Gartner Expert
Chris Ross
VP Analyst
Chris Ross is a Gartner analyst working with CMOs at the world's leading organizations on marketing strategy, brand, leadership, and innovation. Author of over 100 Gartner research documents, his insights have been featured in the Wall Street Journal, Forbes, AdAge and other leading industry publications.
Previous experience
A career marketer and CMO, Chris was also a founder of Systym, a marketing experience design firm pioneering a customer-centric messaging and content development framework for clients such as Adobe, HP, and others. His background includes marketing leadership in technology, consumer products, sports marketing, and an array of other categories. He originally joined Gartner through the acquisition of Burton Group, where he and his team led Gartner's digital marketing programs.
Areas of coverage
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Customer Experience
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Brand Management
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Marketing Leadership and Strategy
Education
B.S., Marketing and Advertising
Top Issues That I Help Clients Address
Development and evolution of marketing strategy
Creation of innovation strategy and initiatives
Brand vision, positioning and management
Agency selection, management and optimization