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Gartner Expert
Ewan McIntyre
VP Analyst, Marketing Chief of Research
Ewan McIntyre is a VP Analyst and the Chief of Research for Gartner for Marketers, based in Newcastle-upon Tyne in the UK. He leads the research strategy for the Gartner for Marketers' practice and is the lead analyst for Gartner's annual CMO Spend Survey.
As a VP Analyst, he supports Gartner's clients with insights and guidance on marketing strategy, marketing budgets and organization design. He has authored hundreds of pieces of research and has been featured in various publications including the Wall Street Journal, the Harvard Business Review and the New York Times.
Mr McIntyre previously served as a Head of Digital Marketing at Philips. He has a background of building digital marketing capabilities and driving transformation in large B2B and B2C enterprises.
Previous experience
Mr. McIntyre was previously Head of Digital for Philips in the U.K. and Ireland. Leading cross-sector digital marketers and online retail specialists, he was responsible for creating and driving the B2C and B2B digital strategy.
Managing a significant budget and working with major agencies and colleagues from across the global Philips organization, he delivered a highly focused strategy that drove value across the customer decision journey, from initial brand awareness through to postacquisition.
Professional background
Philips, Head of Digital, U.K. and Ireland, 4 years
The Sage Group, Digital Marketing Management, 11 years
Areas of coverage
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Marketing Organization and Talent
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Marketing Leadership and Strategy
Education
Postgraduate Diploma, Marketing, Chartered Institute of Marketing Professional
B.A., Business Studies
Top Issues That I Help Clients Address
How do I develop marketing strategies that support revenue growth and retention?
How do I ensure my organizational strategy and capabilities align to business goals?
How do I drive innovation, transformation and change?
How do I organize, build and develop a team for marketing success?
How do I prove the value of marketing to the enterprise?