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Gartner Expert
Robert Brosnan
Sr Director Analyst
Rob Brosnan helps marketing leaders and digital marketers understand, evaluate, and optimize first-party marketing technologies to deliver results. Their research analyzes how capabilities like multichannel marketing, journey orchestration, personalization, and customer data management contribute to successful digital marketing programs. He advises clients on the emerging trends and best practices that engage customers, grow revenue, and capitalize on new customer marketing innovations.
Previous experience
Before joining Gartner, Rob developed product strategy and built product marketing functions for marketing technology providers. They led positioning and coordinated product launches, enablement, and go to market strategy. Previously, they held roles in market analysis, advisory, and digital marketing practices in research firms and higher education. They helped digital marketing leaders to implement new marketing automation and analytics tools, adopt and mature marketing processes, and to build technology skills within marketing teams.
Professional background
Forrester Research, Principal Analyst, 3 years
StrongView Systems, Vice President, Product Strategy and Marketing, 3 years
Movable Ink, Vice President, Product Strategy and Marketing, 3 years
Areas of coverage
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Marketing Technology
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Marketing Data and Analytics
Education
M.A., History & Philosophy of Science, Indiana University Bloomington, B.S., Physics, Clemson University
Top Issues That I Help Clients Address
Which strategies and best practices will deliver more results from multichannel marketing?, How should we assess and mature multichannel marketing programs?, What critieria should we use to evaluate and select multichannel marketing technologies?, How should we prepare our marketing technology strategy for a first-party/cookieless future?, What skills and capabilities are needed to operate multichannel programs?