Unlock the full potential of your customer experience (CX) strategy and give your organization a competitive edge.
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A Framework to Transform Your Customer Experience
A strong CX strategy empowers an organization to enhance customer satisfaction, loyalty, and advocacy, creating unique opportunities to engage customers and drive revenue. However, many organizations miss out on powerful CX opportunities because their customer journey maps are incomplete or based on assumptions rather than data. Effective CX journey mapping is a team effort that requires collaboration across all departments.
If you're a marketing or a communications leader looking to elevate your customer experience strategy, our comprehensive journey mapping approach is for you!
Use the Gartner Buy/Own/Advocate framework to:
- Map your customer journey from initial awareness to loyalty and advocacy
- Leverage data and research to understand what your customers truly desire
- Develop detailed, persona-driven maps that emphasize crucial juncture points
- Sidestep common journey mapping mistakes to stay ahead
Gartner Marketing Symposium/Xpo™
Join CMOs and marketing executives to learn how to navigate emerging trends and challenges. From peer-led sessions to analyst one-on-ones, you'll leave ready to tackle your mission-critical priorities.
