Product marketing is the process of bringing a product to market and overseeing its overall success by driving demand and usage. It involves promoting and selling a product to a customer and is the intermediary function between product development and increasing brand awareness.
Attend a Conference
Join Gartner experts and your peers to accelerate growth
Join CMOs and marketing executives to learn how to navigate emerging trends and challenges. From peer-led sessions to analyst one-on-ones, you'll leave ready to tackle your mission-critical priorities.
Gartner Marketing Symposium/Xpo™
Denver, CO
