B2B marketing is a collection of techniques for marketing to business buyers. Its goal is to improve lead quality, sales acceptance of leads and conversion rates.
  
Want to learn more? Download: Gartner B2B Buying Report
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Join CMOs and marketing executives to learn how to navigate emerging trends and challenges. From peer-led sessions to analyst one-on-ones, you'll leave ready to tackle your mission-critical priorities.
Gartner Marketing Symposium/Xpo™
Denver, CO
